About Hard Rock

Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock's philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet.

History In the Making

First cafe opened at Old Park Lane, Mayfair, London, founded by two Americans Isaac Tigrett and Peter Morton in 1971. The Seminole Tribe of Florida purchased Hard Rock in 2007 which now has venues in more than 68 countries around the world.

Seminole Tribe of Florida

Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.